
A few days ago, Nike CEO Mark Parker, as well as Bono and some of the world’s best soccer players, announced to the kick off of the “Lace Up. Save Lives” project. Nike and (RED) have teamed up to produce a of (RED) laces, which can be purchased from Nike online or at any Niketown for 4$ . All of the profits from the sales of the laces goes towards the Global Fund and to Nike’s youth-oriented football-based AIDS education programs in Africa. I’ve added a widget to my site that you can click on to learn more about the program, or just visit the Nike website for info. Definitely a worthy cause, and i’m glad to see Nike getting involved, probably gonna pick up a couple pairs myself just because.